A US GREEN Commerce Business ensures that economic power resides locally, sustaining healthy community life and natural life as well as long-term economic viability.

A US GREEN Commerce  is guided by the following principles:

• US GREEN Commerce  Business produces and exchanges locally as many products needed by their citizens as they reasonably can, while reaching out to other communities to trade in those products they cannot reasonably produce at home. These businesses value their local unique character and encourage cultural exchange and cooperation.
• US GREEN Commerce Businesses public policies support decentralized ownership of businesses and farms, fair wages, taxes, and budget allocations, trade policies benefiting local economies, and stewardship of the natural environment.
• US GREEN Commerce Business consumers appreciate the benefits of buying from US GREEN Commerce businesses and, if necessary, are willing to pay a price premium to secure those personal and community benefits.
• US GREEN Commerce Business investors value businesses that are community stewards and as such accept a "living return" on their financial investments rather than a maximum return, recognizing the value derived from enjoying a healthy and vibrant community and sustainable global economy.
• US GREEN Commerce Business media provide sources of news independent of corporate and political control, so that citizens can make informed decisions in the best interests of their communities and natural environment.
• US GREEN Commerce businesses are primarily independent and locally owned, and value the needs and interests of all stakeholders, while building long-term profitability.

They strive to:

• Source products from businesses with similar values, with a preference for local procurement
• Provide employees a healthy workplace with meaningful living-wage jobs
• Offer customers personal service and useful safe, quality products
• Work with suppliers to establish a fair exchange
• Cooperate with other US GREEN Commerce  businesses in ways that balance their self-interest with their obligation to the community and future generations
• Use their business practices to support an inclusive and healthy community, and to protect our natural environment
• Yield a "living return" to owners and investors